Some excerpts from the UN Transforming our world: the 2030 Agenda for Sustainable Development (Adopted by the General Assembly on 25th September 2015) Page 12
“A Call for action to change our world (…) We can be the first generation to succeed in ending poverty; just as we may be the last to have a chance of saving the planet. The world will be a better place in 2030 if we succeed in our objectives.(…) (…) What we are announcing today – an Agenda for global action for the next 15 years – is a charter for people and planet in the twenty-first century. Children and young women and men are critical agents of change and will find in the new Goals a platform to channel their infinite capacities for activism into the creation of a better world. (…) (…) Millions have already engaged with, and will own, this Agenda. It is an Agenda of the people, by the people and for the people – and this, we believe, will ensure its success. (…) (…) The future of humanity and of our planet lies in our hands. It lies also in the hands of today’s younger generation who will pass the torch to future generations. We have mapped the road to sustainable development; it will be for all of us to ensure that the journey is successful and its gains irreversible.(…)”
If not Now, When?
If not All of Us, Who?
These two basic questions are the igniting force for the Development of a more balanced, peaceful, harmonious and caring World through Sustainable Change, implemented and enforced directly by today’s Youth, who will eventually be the Leaders of a New Way in the very near Future.
One thing is feeling this Passion inside, being the driving force of innovation and inspiration to make these changes real. Another thing is motivating Youth at large to embrace this same Vision and make it happen sooner than later.
The aim of this contest is to foster clear pathways towards making the 17 UN Sustainable Development Goals a reality, through creative, simple and practical cooperation, where the whole is much more than the sum of its parts.
Our challenge to youth has been:
create a team, choose one of the 17 UN SDG’s and choose which targets from that Goal your team’s project will be fulfilling. Your project can bring change to your neighbourhood, area, village, town or city, country, continent or globally – you choose the scope of your reach and adjust it to what makes sense to you. Now your team needs followers – a tribe that will help you implement your vision wide and far. How well can you communicate your vision, inspire others to follow it and ignite a passion for making it come true? This is what your team will be competing for: the best institutional marketing campaign across social media, TV and radio.
The power of these youngsters' vision can change the world in infinitely beautiful, practical and meaningful ways!
Voting was available online from 31st january to 12th february.